WILLIFORD REALTY COMPANY

PRIVACY POLICY

Effective Date: January 1, 2026

Williford Realty Company ("we," "us," or "our") is committed to protecting the privacy of your personal information. This Privacy Policy describes how we collect, use, and share information when you use our services, including our website at willifordrealty.com and in-person services.

1. Information We Collect

We may collect several types of information from and about users of our services:

A. Personal Information You Provide to Us:

* Contact Information: Name, postal address, email address, telephone number.

* Identification Information: Date of birth, social security number (when legally required for specific transactions), and government-issued ID (for verification purposes).

* Financial Information: Information related to financing or pre-approval for a mortgage, including income, assets, credit history, and employment information.

* Transaction Information: Details about property interests, search criteria, property listings, offers, sales, and rentals.

* Account Information: Username and password when you register for an online account.

* Communications: Records and copies of your correspondence with us (e.g., emails, phone call recordings, chat transcripts).

B. Information Collected Automatically:

* Usage Information: Details of your visits to our website, including traffic data, location data, logs, and other communication data.

* Technical Information: Internet Protocol (IP) address, browser type, operating system, referring URLs, and how you interact with our website and advertisements.

pport our marketing efforts.

2. How We Use Your Information

We use the information we collect for various business and commercial purposes, including:

* To Provide Services: To fulfill your requests for real estate services (buying, selling, or renting), provide property listings, and complete transactions.

* Communication: To send you information, updates, and service-related notifications, and to respond to your inquiries.

* Marketing and Promotions: To send you promotional materials, newsletters, and information about our services or third-party products and services we think may interest you.

* Personalization: To customize your experience on our website and tailor property recommendations based on your preferences.

* Analytics and Improvement: To analyze website usage, perform research, and improve our services, website, and marketing efforts.

* Security and Legal Compliance: To detect and prevent fraud, enforce our terms and conditions, comply with legal obligations, and protect our rights and the rights of our clients.

3. . How We Share Your Information

We may share your personal information with third parties in the following circumstances:

* With Service Providers: We share information with contractors, service providers, and other third parties who support our business (e.g., website hosting, data analysis, email delivery, customer service, and marketing assistance).

* With Real Estate Professionals: We may share information with other real estate brokers, agents, mortgage professionals, inspectors, title companies, and attorneys as necessary to facilitate a real estate transaction.

* For Legal Reasons: To comply with any court order, law, or legal process, including responding to any government or regulatory request.

* Business Transfers: In the event of a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

* With Your Consent: We may share your information with any other party with your explicit consent.

4. Your Choices and Rights

Depending on your location and the services you use, you may have certain rights regarding your personal information:

* Opt-Out of Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails.

* Cookie Preferences: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. Note that disabling cookies may affect the functionality of our website.

* Access, Correction, and Deletion: You may have the right to request access to, correction of, or deletion of the personal information we hold about you. Please contact us using the information below to exercise these rights.

5. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure, and we cannot guarantee the security of your personal information transmitted to our website.

6. Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy does not apply to the practices of those other websites. We encourage you to read the privacy policies of any third-party websites you visit.

7. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

8. Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. We will post any changes on this page with a new "Effective Date." We encourage you to review this policy periodically.
9. Contact Information